For Gen X business owners thinking about selling
Most owners sell a business once. Most find out too late what it cost them.
Messy financials. A business that can't run without you. One customer who's too much of your revenue. A thin management bench. Owner perks buried in the books. No documented processes — and many more. Fixable problems, if you catch them in time. The owners who get full value aren't the ones with the most time left. They're the ones who started getting ready.
See what's inside →Straight answers, no jargon — a roadmap to get from now to your destination, a very successful exit.
Did you know?
of businesses listed for sale never actually sell.
Not because of the market. Not because of the economy. Because the owner was never prepared to sell in the first place — and by the time a buyer walked away, it was too late to fix.
Preparation is worth more than a good broker.
A buyer's team will find every gap in your business before you get to the closing table. The only question is whether you find them first — while you still have time to fix them and negotiate from strength instead of catching up.
Start with whichever one fits where you are.
Every dollar here pays for itself many times over at the negotiating table.
SYB4M Roadmap App
4 modules, 75 lessons, nearly 5 hours of exactly what to fix before you sit across from a buyer. Whether you've got 3–5 years or a tight 12–24 months, this is the plan — not the theory. Test-drive 12 lessons free first, no card, no name required.
Prepared To Sell & the Dry Run Workbook
The no-BS guide for Gen X owners exiting a market that looks nothing like the "Silver Tsunami" everyone predicted. Know if you're ready, what your business could really be worth, and the step-by-step path to a closed deal — on your terms. Now includes the Dry Run Workbook free: a fillable walkthrough of everything a buyer will actually ask for.
The Sales & Marketing Plan Workbook
Most sales and marketing at small companies runs on one thing: the owner. That's fine, until a buyer's team finds a department that only works because you're the one running it. Seven sections, plain language, a plan you can hand to a manager or advisor without explaining it out loud.
Some things a workbook can't do.
If you'd rather talk it through than fill it in, Eric works directly with owners to get to maximum value — one session for direction, or ongoing support to close the gaps, on your timeline, not the buyer's. Pay only for the sessions you book. Start with a free discovery call.
Book a free discovery call →The best time to get ready was three years ago. The next best time is today.
You don't need to have every answer right now. You need to start finding out what a buyer will ask — while you still have the time to fix it.
If the Roadmap App isn't the right fit, email for a full refund within 30 days.